Our PR team sent 600 tweets in the run-up, and 20 rather frenzied status updates on the night, to ensure Sir Bobby's Breakthrough Auction was a huge success - raising a staggering £204,000 for Breakthrough Breast Cancer and the Sir Bobby Robson Foundation!
Visit the website to see some of the amazing money-can't-buy prizes that went under the hammer and how much they raised. Congratulations to the winning bidders and a big thank-you to Gina, the EADT and the rest of the organising committee for staging such an enjoyable and memorable evening.
Thanks go to Robbie Savage, Ashley Young, Terry Baxter, Matt Holland, James Scowcroft, Nic Pandolfi and all the other high-profile tweeps who supported our social media campaign!
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