PITCH PERFECT
The
IPA and
ISBA have teamed up to create a new website -
The Good Pitch - as they believe the art of client/agency pitching is in desperate need of an overhaul...
With a large pitch costing some agencies almost £200k in billable hours, not only are pitches becoming increasingly expensive, they're also becoming longer and more inefficient. In fact, the way agencies go about pitching has changed very little over the years, even though the creative industry as a whole has changed dramatically.
Looking at the
6 principles they recommend for best practice, we can't help but draw comparisons with our own approach. We're open and honest as we take the client on a clear, concise and creative adventure, injecting a buzz of excitement into the room.
Have you been on the receiving end of a particularly uninspiring pitch?
Let us know where they went wrong and we'll publish a list of (un)popular pitching mistakes, so hopefully you won't have to suffer the same fate again!