ITFC CHARITABLE TRUST

We used our i5 approach to take us through the challenge of rebranding the ITFC Community Trust. Starting with a series of focus groups, we found that very few people thought of the Trust as a charity. So the first thing we did was change their name to the ITFC Charitable Trust.

Our initial research helped us to formulate the Trust's values of Together, Transforming, Inclusive and Inspiring, and these values will be at the heart of everything the Charity does.

"The i5 approach has worked really well for us, it gave us clarity about what we needed to do. I'm now looking forward to seeing how White Space transfer our new identity to our website."